Web Consulting Services

What are audits and reports

The Audits and Reports include a set of activities that look deep into a product’s performance, issues, and the causing reasons. They analyze weaknesses and define areas for improvements that will benefit your project the most and in the shortest time.

Expected results

Upon audit completion, you can expect a detailed report outlining our findings and solution propositions. The data included in the report may vary on the assignment’s focus and your business domain specifics.

What is AB Testing

AB Testing can be applied both for products in development and for already released ones. For new products it will include activities like wireframing and user interviews, aiming to collect as much valuable information as possible, before starting the product’s development process.With already released products, the AB Testing focuses on variations tests, mostly created in third-party services like Google Optimize. Its main objective is to define the right approach for improvements on a specific part or parts of the product.

Expected results

As a result, the AB Tests give a clearer look at what will work better for your users, and therefore - will benefit your business more. It provides critically important information regarding the product features, areas for improvement, and priority of the scheduled tasks. If made properly and at the right moment, the AB Testing can save huge amounts of resources - finances, time, and workload for the development team and stakeholder employees.

What the research includes

Differing from the Audits and Reports, the Research and Planning process is less focused on the technical aspects, but on the business and the users.It can focus on competitors or on good practices. It can include market research; brand, services, or product positioning; or be dedicated to the users and defining their problems and needs.

Expected results

The result of the research usually provides information intended to a higher degree for the stakeholder, project leaders, and project managers, rather than for the development team. It helps for clearing the main objectives of an assignment, and for defining the most profitable features to be worked forth. Based on the decisions made upon the research, an implementation plan is being introduced to the client.

What is Ideation

During the ideation process, the development team generates different ideas for solving a specific problem or set of problems. It naturally comes after the definition of existing or potential issues, that are revealed in the AB Testing or Research processes.

Expected results

At its completion, the Ideation process will offer a list of potential solutions to be tested and validated. The assumptions of the ideation process will be challenged during the iteration of the AB Testing and will confirm or deny the hypothesis.