La Estancia steak house

La Estancia Restaurant offers a unique experience, distinguished by its offering of high-quality free-range beef, sourced directly from Argentina. Located in Costa del Sol, Spain, this steakhouse prides itself on its exceptional craftsmanship in the preparation of premium meats, ensuring that every dish is a testament to Argentina's rich culinary heritage. The restaurant not only offers refined tastes, but also invites guests to explore the culinary history of Argentina with beef, whose roots are based on centuries-old traditions. La Estancia is more than a restaurant; it's an authentic journey into the heart of Argentinian cuisine.

La Estancia steak house

www/pages.Campaign Brief

The period we are looking at is for 6 months, namely from February 2024 to July 2024. February 2024 is the only month listed in which there are no active advertising campaigns.

As a result of the launch of the campaigns in March 2024, we notice a gradual increase in site visitors.

At the same time, we have realized a large number of conversions with the advertising campaigns:

  • - Reservations made through the site
  • - Click to call from the ad

www/pages.Campaign Roadmap

We use a tailor-made combination of Data-Driven and Results-Oriented approaches to maximize each campaign’s outcomes.

1
Identify goals and target audiences
2
Build an advertising strategy
3
Discuss advertising strategy with clients
4
Planning, setup and strategy implementation
5
Ad reports, performance analysis and campaign monitoring

www/pages.Campaign Overview

Problem Definition

Problem Definition

Our customers contacted us with the following requirement. Through Google advertising, we had to attract more customers to the restaurant during the less busy periods and at the same time position the restaurant and increase its recognition.

Solution

Solution

Determination of key target audiences that the client wants to target and we have tailored the overall advertising strategy to approach. We launched a campaign with a main focus on Google Search, which, with the right keywords, corresponds to the target groups we are looking for. Subsequently, we also added a Google Display advertisement to visually present the advantages of the restaurant and increase its recognition.

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