Kino & vino webshop

Kino i Vino is an online store specialized in the sale of high-quality Italian wines. It has a very large assortment of wines: red, white, rosé, sparkling, dessert, premium, and organic. The portal also contains information regarding wine regions, wineries, and unique varieties for wine enthusiasts and connoisseurs. The site offers additional services: wine tastings, subscriptions, and gift options such as wine and book pairings. Designed for convenience, it offers safe online shopping and home delivery.

Kino & vino webshop

Project Overview

Problem Definition

Problem Definition

Consumers are hard-pressed to find authentic, high-quality wines coupled with a reliable online shopping experience. Kino i Vino was running on PrestaShop but migrated to OpenCart because it offered better functionality with easier maintenance, great flexibility, and an improved user experience. OpenCart gives unhindered management of the diverse Italian wine selection on the platform, ensuring scalability and better customization to match the evolving needs of customers. This upgrade supports the seamless shopping journey with detailed product information, further enforcing the site's commitment to quality, trust, and convenience for wine enthusiasts.

Solution

Solution

The solution for Kino i Vino's website was to switch to OpenCart while keeping a design very similar to the previous site in order to preserve brand consistency with fresh enhancements. OpenCart has been chosen for its flexibility and ease of maintenance, allowing simplification and performance enhancement of the large catalog of wines on the platform. It also features detailed product pages, secure payment facilities, and an easy-to-use interface for smooth shopping. The combination of familiarity with functional improvements serves the new needs of the customer more effectively.

Retrospection

Retrospection

Looking back at the redevelopment of the Kino i Vino website, the migration to OpenCart has successfully overcome the major issues of platform maintenance, flexibility, and scalability. The update preserved the familiar design of the previous PrestaShop-based site, thereby retaining brand familiarity with modern features. The integration with Facebook for sales increased the reach of the platform, allowing seamless promotion of products and customer engagement. The new functionality, along with streamlined catalog management and user-friendly navigation, has greatly improved both the backend operations and customer satisfaction, ensuring that Kino i Vino is a trusted destination for quality Italian wines.

Project Roadmap

The Kino i Vino project is modernizing the platform, migrating it to OpenCart while maintaining its design and further increasing functionality, scalability, and reach of sales with features like Facebook integration.

1
Outline the project requirements: including a similar design to the old PrestaShop-based site.
2
Point out features such as integration with Facebook sales, catalog management, and user-friendly navigation.
3
Installation of OpenCart with modifications to match the old design and add flexibility to the backend.
4
Migration of data: this includes product information and all other available data.
5
Optimization for mobile devices and increasing loading speed to enhance customer experience.

Main Features

  • Extensive Wine Catalog: The site offers a carefully chosen list of premium Italian wines. There is a wide variety, ranging from full-bodied reds and crisp whites to refreshing rosés, elegant sparkling wines, and even organic varieties. Wines are handpicked for premium quality so that wine lovers can easily discover new favorites and explore the various regions of Italy with each bottle.
  • Integration with Facebook Sales: Kino i Vino integrates all the powerful marketing tools of Facebook, allowing it to integrate product promotion directly within the platform. This feature makes it possible for users to easily browse and acquire wines directly from within the social media platform, increasing the chances of their spending time on the page engaged with the brand. It is an easy way for customers to connect with a store, browse curated selections, and take advantage of promotions.
  • User-Friendly Navigation: The design of the web page strictly follows the user's point of view and gives both a clean and intuitive layout for people to navigate through the wine catalog with ease. Filters and categories help users quickly find what they're looking for, whether they're searching by wine type, region, or price range. With clear navigation menus and easy access to product details, customers can browse without feeling overwhelmed.
  • Safe Online Shopping: The first thing that Kino i Vino takes care of is the security of its customers, so online shopping here is absolutely safe. It supports various payment systems, including credit card systems and other trusted online payment gateways, hence ensuring safe and smooth transactions. Customers can shop with complete confidence in the security of their sensitive data throughout the purchase process.
  • Responsive Design: The site is perfectly optimized for all devices, so that your shopping experience is perfect whether using a desktop, tablet, or smartphone. Its responsive design adapts to various screen sizes without losing functionality or aesthetics. It guarantees that a customer can browse a site, make purchases from any place and at any time without compromising on user experience.
  • Customizable Product Pages: The product pages on this site are detailed and full of information. There are descriptions accompanied by tasting notes, pairing suggestions, and even background information about the winery or vineyard. All this, combined with detailed images and customer reviews, makes shoppers knowledgeable enough to proceed with a purchase confidently.
  • Customer Account Management: Kino i Vino has in place a user-friendly account management system, whereby users can create their own account to trace orders, save their favorite wines, and view special offers and promos. It is through this feature that old customers can easily manage their preferences and get updates about new wine arrivals and special deals.
  • Wine Blog: This site hosts a very informative yet entertaining blog on wine culture. Articles on wine pairing and tasting, along with industry trends and stories of some of the most famous Italian wineries, can be found on the blog. It is useful for those who love wine and want to be informed about wine, to be inspired by new wine-tasting events, or new meal pairings.

Don't know where to start from? Schedule an appointment!

If you are not sure where to start, feel free to drop us a message and we will schedule an appointment with you to help find the best-suited service for your specific case.

Benefits for Users

  • Access to Premium Italian Wines: Customers can explore a carefully selected collection of top-quality Italian wines, offering a wide variety of flavors and types, all sourced from renowned vineyards.
  • Convenient Online Shopping Experience: The intuitive design and easy navigation make it simple for users to find, compare, and purchase wines from the comfort of their home, with a secure checkout process.
  • Exclusive Offers and Promotions: Regular promotions, special offers, and Facebook-exclusive sales provide users with opportunities to purchase their favorite wines at discounted prices.
  • Expert Wine Recommendations: The site offers helpful wine pairing advice and guides, assisting users in making informed decisions about which wines to purchase for different occasions.
  • Engagement with Wine Culture: Through the blog, users can stay informed about wine trends, tasting tips, and recommendations, enhancing their overall wine knowledge and experience.
  • Time-Saving Convenience: With home delivery options and a simplified ordering process, customers can enjoy their wine selections without having to leave their homes.

Did not found what you were looking for?

Get in touch and we will be glad to discuss your needs and propose a personalized solution that fits you best!

Get in touch