First Rent a Car
First Rent a Car is a leading car rental company, offering a variety of vehicles with a high level of equipment tailored to different needs and preferences. The company is distinguished by personal treatment, professional service and transparent conditions with no hidden fees.
First Rent a Car's main mission is to provide maximum comfort and convenience for its customers, striving to turn every contact into a long-term partnership. Loyalty, honesty and excellent communication are among the core values that guarantee customer satisfaction.
www/pages.Campaign Brief
The period we are analysing is for 12 months, from January 2024 to December 2024.
During the period under analysis, we notice a progressive increase in site visits. At the same time, with the advertising campaigns, we are realizing the conversions we are looking for:
- Car bookings placed through the site.
- Click to call from the ads.
www/pages.Campaign Roadmap
We use a tailor-made combination of Data-Driven and Results-Oriented approaches to maximize each campaign’s outcomes.
www/pages.Campaign Overview
Problem Definition
First Rent a Car contacted us with the request to attract more potential customers, both from Bulgaria and from countries such as France, Germany, Spain and the UK.
Solution
We determined who their target audiences are and developed an advertising strategy. For those audiences we created two Google Search campaigns - for the Bulgarian market and for the international market, which with the right keywords were displayed to the potential groups we were looking for.
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